The Benefits of AR-Enhanced Sales: Innovation in Austria Part 1

The Benefits of AR-Enhanced Sales: Innovation in Austria Part 1

How companies in Austria are using technology for AR-enhanced sales to drive growth.

Person amazed by enhanced reality virtual glasses
Photo by Uriel Soberanes on Unsplash

In Austria, companies are utilizing AR to create unique, interactive customer experiences focused on AR-enhanced sales strategies to drive growth.

Austria has established itself as an essential player in AR technology. It is home to several research institutions involved in AR development, such as The Institute of Visual Computing and Human-Centered Technology at the TU Wien. The research institution, based in Vienna, explores the use of AR technology in various fields, such as architecture, medicine, and education. Their projects include an AR system for remote collaboration and an AR application for architectural use and design.

In terms of innovation, Austria has a thriving AR startup ecosystem that constantly pushes the boundaries of what is possible with AR. Here are a few examples of Vienna-based companies developing AR applications for various industries, including tourism, education, and retail. ViewAR is an AR software company based in Vienna that provides a platform for creating and publishing AR experiences. They cater to furniture, fashion, Art, and automotive clients. ViewAR provides an All-in-One Augmented Reality System for Indoor Navigation, Remote Assistance, Product Visualization, Industry 4.0 & IoT with Multi-Platform Support.

Austria also hosts conferences and events dedicated to AR technology, attracting professionals and researchers worldwide. One such conference unique to Vienna is the ViennaUP, a startup event that brings together entrepreneurs, investors, and industry experts across Europe. The event features keynote speeches, workshops, and networking opportunities, with a focus on emerging technologies such as AR and VR.

Furthermore, Vienna has several AR-based applications focused on promoting tourism and culture. For example, the city’s tourism board has developed an AR app that allows visitors to explore and learn about Vienna’s landmarks interactively and engagingly. You can download IVIE here.

Overall, Vienna’s importance and innovation in using and developing AR technology are significant in Europe and worldwide.

This six-part series will explore why Augmented Reality (AR) has emerged as a powerful tool for the sales industry. We will look at how AR makes it possible for customers to interact with products in ways that were once unimaginable, providing them with a deeper understanding and appreciation of a product’s features and benefits. We will also provide examples of innovative companies in Austria that use AR technology to drive sales. 

Overview of the 3-part series

Part 1: The Benefits of AR-Enhanced Sales & How AR Enhances the Sales Process

Part2: Common AR Tools for Sales & Best Practices for Implementing AR in Sales

Part 3: Challenges and Limitations of AR in Sales & The Future of AR in Sales

Whether you are a business owner, sales professional, or simply interested in how innovative technology is transforming the sales industry, this series is for you. Let’s explore how companies in Austria leverage AR to take their sales strategy from visualization to conversion, ultimately driving business growth.

The Benefits of AR-Enhanced Sales

Is augmented reality the key to unlocking sales growth?

As technology continues to advance, businesses are looking for innovative ways to enhance the customer experience and drive sales growth. Augmented Reality (AR) has emerged as a powerful tool in the sales industry, enabling businesses to create immersive, personalized experiences that can drive sales growth. 

AR allows customers to interact with products in ways that were once unimaginable, providing them with a deeper understanding and appreciation of a product’s features and benefits. Let’s look at the benefits of AR-enhanced sales and how specific companies in Austria are using it to drive sales growth.

We will examine how AR technology increases customer engagement, enhances product visualization and customization, improves customer experience and satisfaction, and ultimately leads to higher sales conversion rates.

  • Increased Customer Engagement

One of the most significant benefits of AR-enhanced sales is increased customer engagement. AR technology provides an immersive experience that can capture customers’ attention and keep them engaged. For instance, retailers can use AR to create interactive displays that allow customers to view products in 3D, move them around, and get a better sense of how they look and feel. This level of engagement can help build a stronger connection between customers and the products they are interested in, increasing the likelihood of a sale.

  • Enhanced Product Visualization and Customization

AR technology allows for enhanced product visualization and customization. Customers can use AR to visualize how a product will look in their space or on their bodies, allowing them to make more informed purchasing decisions. For example, a furniture retailer can use AR to show customers how a piece of furniture will look in their home before making a purchase. AR can also enable customization, allowing customers to personalize a product to their liking. This level of personalization can increase customer satisfaction and build brand loyalty.

  • Improved Customer Experience and Satisfaction

AR can also improve the overall customer experience and satisfaction. By providing customers with an immersive, interactive experience, businesses can create a more memorable and enjoyable shopping experience. Additionally, by using AR to showcase product features and benefits, companies can educate customers about the product and answer potential questions in advance. This level of customer service can help build trust and increase customer satisfaction.

AR-Enhanced Sales in Retail: Augmented Reality in Retail and its impact on Sales

Ultimately, any sales strategy aims to convert interested customers into paying customers. AR technology can help with this by providing customers with a more engaging, personalized experience that is more likely to result in a sale. According to a study by Harvard Business Review, customers who used AR to preview a product were 11 times more likely to purchase than those who did not. This increased likelihood of a sale can drive business growth and improve the bottom line.

As AR technology evolves, we can expect more businesses to use it to transform the sales industry. AR technology can increase customer engagement, enhance product visualization and customization, improve customer experience and satisfaction, and ultimately lead to higher sales conversion rates. By integrating AR into their sales strategy to create AR-enhanced sales, businesses can create a more immersive and personalized shopping experience to drive growth and improve customer satisfaction.

How AR Technology Enhances the Sales Process

Augmented Reality (AR) has radically changed the way businesses approach sales. AR has changed the game by erasing limitations on creating immersive, personalized experiences to drive sales growth, enhance customer satisfaction, and increase conversion rates. By allowing customers to interact with products in new and unique ways, AR has become a powerful ally in the sales industry.

Let’s look at three ways companies use AR to enhance the sales process. Each method offers unique benefits to help businesses drive sales growth and provide a superior customer experience. Read on to learn more about how AR is transforming the sales process in Austria.

  • AR Product Visualization and Customization:

AR product visualization and customization are two of the most significant benefits of AR in the sales process. With AR, businesses can provide customers with a visual representation of how products will look in their environment. This feature enhances customer experience and satisfaction by reducing the risk of purchasing an item that may not fit or match their home decor. By using AR product visualization and customization, businesses can provide customers with a unique shopping experience that builds trust and increases brand loyalty.

  • AR Product Demonstrations:

AR product demonstrations allow businesses to showcase their products interactively and engagingly. With AR, companies can create virtual product demonstrations enabling customers to explore developments in detail, including their features, benefits, and use cases. This feature is convenient for businesses selling complex or technical developments, as it allows customers to understand the product’s value proposition in a more tangible and accessible way. By using AR product demonstrations, businesses can increase customer engagement, build trust, and create an emotional connection with their products.

  • AR-Powered Customer Service and Support:

AR-powered customer service and support is another powerful tool businesses can use to enhance sales. With AR, companies can provide their customers real-time, personalized support, including troubleshooting, repair, and maintenance assistance. AR-powered customer service and support can help businesses increase customer satisfaction, reduce support costs, and build long-term customer relationships.

Augmented Reality Marketing Examples in Austria

Red Bull’s use of AR for Gamification

Red Bull bike challenge
Photo by Fonsi Fernandez on Unsplash

The energy drink company has created an AR game called Red Bull Augmented Racing that engages customers uniquely and excitingly. The game involves using a Red Bull can as a controller to race virtual cars on an AR track. By offering this interactive experience, Red Bull wants to increase brand awareness and engagement with its target audience.

Swarovski’s Use of AR in Mobile App

Swarovski in Tirol is an innovative Austrian company that uses AR-Enhanced sales
Photo by Andreas Weilguny on Unsplash

The renowned luxury crystal jewelry company has introduced an AR feature to its mobile app, allowing customers to try on jewelry virtually. By scanning a product with their phone’s camera, customers can see what the jewelry looks like on their person and better imagine how it will fit and look in person. This AR feature enhances the customer experience and increases engagement with the brand.

Fronius’ Use of AR for Education & Product Visualization

AR-Enhanced sales in the metal industry
Photo by Syd Mills on Unsplash

Fronius, an Austrian company specializing in welding technology, has leveraged the power of AR to provide their customers with a unique and immersive experience. By using AR technology, customers can visualize welding machines and accessories in 3D and customize them to their exact specifications. This allows them to better understand how the product will look and fit within their specific environment before making a purchase.

In addition to providing enhanced product visualization and customization, Fronius also uses AR to improve customer education and training. By using AR to provide interactive and engaging training materials, customers can learn how to use welding machines more effectively and efficiently. This helps them maximize their investment’s value and achieve better results in their welding projects.

Vöslauer’s Use of AR for Product Visualization & Customization

Vöslauer mineral water in 1_litre bottle


Vöslauer, an Austrian mineral water brand, has launched an AR-powered app called “Vöslaura.” The app uses AR technology to allow customers to visualize and customize their own Vöslauer bottles. Customers can select from a range of bottle designs and add personalized text and graphics to create a unique bottle design that suits their style. This feature enhances the customer experience by allowing them to personalize their product and increase sales by offering a unique and customized product.

Mondi’s Use of AR for Product Demonstrations

Mondi company

Mondi is a packaging and paper company that offers a range of products, including bags and pouches. Mondi is using AR technology to enhance their product demonstrations. With Mondi’s AR app, customers can view their products in 3D and visualize how they would look in a real-life setting. They can also customize the colors and patterns of the products to create a more personalized experience. Using AR product demonstrations, Mondi can provide a more interactive and engaging customer experience, increasing sales.

Austrian Airlines’ Use of AR-Powered Customer Service and Support

Austrian Airline plane
Photo by Jan Rosolino on Unsplash

Austrian Airlines uses an AR-powered app to help customers with their travel needs. The app includes a feature called “Scan&Fly” that allows customers to use their phone’s camera to scan their boarding pass and receive directions to their gate. It also includes “Maria,” a chatbot to answer questions about flight status, baggage allowances, and other travel-related information.

Discover the cutting-edge AR technology developed by innovative companies in Austria! Check out our list of top AR development companies and start exploring the possibilities of this exciting technology for your own business today.

Higher Sales Conversion Rates through AR-enhanced sales

AR’s ability to enhance the sales process ultimately leads to higher conversion rates. By providing customers with personalized, immersive experiences, businesses can build trust, create emotional connections, and differentiate themselves from competitors. Studies have shown that companies that use AR in their sales process can increase conversion rates by up to 80%. By leveraging AR technology, businesses can drive sales growth and create a competitive advantage.

AR has become a powerful tool in the sales industry, enabling businesses to create immersive, personalized experiences that drive sales growth, enhance customer satisfaction, and ultimately increase sales conversion rates. By using AR product visualization and customization, AR product demonstrations, AR-powered customer service and support, and leveraging AR-enhanced sales through technology to increase sales conversion rates, businesses can take their sales process from visualization to conversion and drive growth.

Take advantage of valuable insights into how Austrian companies are leveraging AR technology for sales growth. Have a look at our other posts in this series now!

  • Part2: Common AR Tools for AR-Enhanced Sales & Best Practices for Implementing AR-Enhanced Sales
  • Part 3: Challenges and Limitations of AR-Enhanced Sales & The Future of AR-Enhanced Sales

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